Bank is a verb, not a place.

Trey Reeme — Sat, 01 Dec 2007 19:50:54 +0000

While I wait for the start of the SEC Championship, my wife forces a trade: future sportszombie time for current husbandnerdout time. At her request, I’m watching the Travel Channel (or is it HGTV?).

A new BofA commercial comes on (no, we don’t have TiVo yet. I know, I know…). Voiceover talks about mobile banking meaning you can bank from anywhere. Then they point out online banking = you never have to go to the bank. I seem to remember other recent spots of theirs boasting a massive ATM network.

Bank is a verb, not a place.

By the way, how smart of a media buy is that: buying a spot on the Travel Channel about banking anywhere. Smart thinkin’, says me.

Thwart Mediocrity » Mobile Banking

Bank is a verb, not a place.