Trey Reeme


December 2007


I star and share items in Google Reader. I save links to

I systematically capture but then I fail to remember.

Today, I’m rediscovering ideas buried in my brain. Laughing at the worst ones. Wishing I would’ve acted on the best.

One by one, I’m going through the links, “squeezing the orange” and crafting a plan for how to approach my new job.


Bank is a verb, not a place.

While I wait for the start of the SEC Championship, my wife forces a trade: future sportszombie time for current husbandnerdout time. At her request, I’m watching the Travel Channel (or is it HGTV?).

A new BofA commercial comes on (no, we don’t have TiVo yet. I know, I know…). Voiceover talks about mobile banking meaning you can bank from anywhere. Then they point out online banking = you never have to go to the bank. I seem to remember other recent spots of theirs boasting a massive ATM network.

Bank is a verb, not a place.

By the way, how smart of a media buy is that: buying a spot on the Travel Channel about banking anywhere. Smart thinkin’, says me.

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