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I swore I wouldn’t do it again.  Too many bloggers clamoring for his link love.  Too many times I’ve quoted him before.  (Not to mention that interview almost three years ago now on Open Source CU that BTW never got any friggin comments). But I can’t help it.  I have to — yet again — […]

“What do we do?”

It must be the first question answered during a website design. Re: web design, Tesla Motors gets it. Confederate Motor Company doesn’t. Sure, I’d love to park either of those companies’ machines in the garage, but I can’t make it past Confederate’s mission statements to their products. Ask “What do we do?” before the first […]

Are you having fun?

Without fail, my CEO asks me each time I see him, “Are you having fun!?” Today, our Microsoft Surface developer unit got installed.  We have crazy ideas and we have developers itching to turn those ideas into reality. I’m having fun.

What Ike taught me about social media

I started our corporate blog shortly after arriving at TDECU but didn’t announce it internally or externally.  I’d make occasional posts but there was no traffic. In fact, I didn’t care about generating traffic; I cared about content.  I felt that seeding the blog with compelling posts was a necessity before a huge launch.  And […]

Social Media Best Practice: Real world first

If you’re not first doing something compelling in the real world, don’t bother getting into social media. Why? Social media simply extends conversations that should be happening “off the grid.”  If nobody talks about you with their mouth, don’t expect Google to love you. Old-mentality marketers wanting to jump on the bandwagon focus too much on […]