Social Media Best Practice: Real world first

If you’re not first doing something compelling in the real world, don’t bother getting into social media. Why? Social media simply extends conversations that should be happening “off the grid.”  If nobody talks about you with their mouth, don’t expect Google to love you. Old-mentality marketers wanting to jump on the bandwagon focus too much on […]

Make tomorrow memorable

I’m guilty of having too few memorable days. You know, those sort of “hey, remember that day I _____?” days that will resurface in my brain next month, next year, or during a round playing golf for life for free at The Villages, Florida’s friendliest hometown. Tomorrow is a to-do list of things I didn’t […]

How much is too much?

Google Reader tells me that “from your 161 subscriptions, over the last 30 days you read 3,824 items.”  I won’t even estimate how many tweets I’ve read. Time for some spring cleaning on my feeds and on Twitter. And time to start using this blog as a personal creative outlet.  I’ve been talking too much […]

Bracing for Ike

Although we’re a good 150 miles inland here in Austin, Ike is top of mind this morning – particularly because my employer is located in Brazoria County, Texas – where today voluntary and mandatory evac orders were issued.  So I’ll be updating our corporate blog throughout Ike.  Fingers crossed that it somehow fizzles out in the […]

SWOMfest ’08: You should totes come.

I’m a loyal reader of Church of the Customer.  I preordered Citizen Marketers before its release.  So when I saw that Jackie Huba and Ben McConnell were planning the first ever SWOMfest ’08 right here in Austin, I didn’t just want to go, I wanted Young & Free Texas to help sponsor the event. Ben’s post […]

Still obsessed with the Chevy Volt

I’m sitting here watching the Olympics live without using the DVR to skip commercials. And I see the new Volt commercial and it induces chillbumps. After following the product development for many months now, I’m still as excited by the Chevrolet Volt as I was about the Wii before its launch. It’s sexy, it’s fresh, […]

The more I read The Onion,

the more everything looks like a headline from The Onion. Take these stories from today’s CU Times homepage: ‘Extreme Makeover’ House Foreclosed ATM Industry Association CEO Argues That Cash Is Here to Stay Protect Your Members from Sharks, Direct Them to Client-Oriented Advisers

Marketing, schmarketing: I’m immune.

Today, Seth Godin called into question State Farm’s promotion of MLB’s Home Run Derby: Promotions work when they’re seen as generous or unique or tied into our needs and dreams. They also work as brand builders when they’re so ubiquitous we associate the brand with the event itself. But if I had written “Allstate” instead […]