I started our corporate blog shortly after arriving at TDECU but didn’t announce it internally or externally. I’d make occasional posts but there was no traffic.
In fact, I didn’t care about generating traffic; I cared about content. I felt that seeding the blog with compelling posts was a necessity before a huge launch. And I was planning to coordinate the launch with the rollout of our new corporate website.
Then last week, that little blog went from less than ten visits the prior day to over 1,000 the next.
It became useful.
It became our instantaneous communication line to our scattered communities.
Now, we have contributers posting across our organization – not being assigned to blog but asking for ways to contribute to the conversation.
Also just in the last week we’ve been using other social media (namely YouTube) and both integrating it into the blog and the landing page of our corporate website.
What Ike taught me is that when you’re doing something special offline, there’s no faster or more effective way to get the word out online than through social media. (Not that I didn’t know that already, but it was nice to be proven right.)