Trey Reeme

I spoke at a presentation for the Texas Credit Union League last month.  CU Times contacted me to do a story on it.  That’s cool.

Um, until I read the story yesterday.

“Reeme, the former executive vice president of Trabian, a Plano, Tex., marketing agency, also suggested that those 60-plus-year-old directors looking at the industry’s future should seriously consider stepping down to make way for a generation more connected to new technology.”

No, I didn’t.

What follows is my exchange with the reporter.  Alls I can do now is tell the world what I really said.
—–Original Message—–
From: Trey Reeme
To: xxxxxxxxx
Sent: Thu, 8 May 2008 9:26 am
Subject: RE: TCUL Gen Y presentation summary

Thanks – let me know when you find that.  I wouldn’t have said it in the presentation even if I did feel that way (which I actually don’t); my entire board of directors was in attendance.

—–Original Message—–
From: xxxxxxxx
Sent: Thursday, May 08, 2008 11:24 AM
To: Trey Reeme
Subject: Re: TCUL Gen Y presentation summary

I have you saying that.  I’ll have to check my notes  but if it wrong, we’ ll do a correction.

—–Original Message—–
From: Trey Reeme
To: xxxxxxxxxx
Sent: Thu, 8 May 2008 9:17 am
Subject: RE: TCUL Gen Y presentation summary

xxx,

Before http://www.cutimes.com/article.php?article=38067 goes to print (fingers crossed about this) would you mind clarifying that it was Kent Sugg and not me that suggested that “those 60-plus-year-old directors looking at the industry’s future should seriously consider stepping down to make way for a generation more connected to new technology.

It doesn’t reflect the content of my presentation or my feelings at all.

Thanks for your help on that.  The rest of the article was great – a very entertaining read!

Have a great day,
Trey

—–Original Message—–
From: Trey Reeme
Sent: Monday, April 21, 2008 2:18 PM
To: xxxxxxxxxxxx
Subject: RE: TCUL Gen Y presentation summary

Haha – sure – I kicked off my presentation showing the group my Facebook profile, my Myspace page, my Twitter page, and then my Flickr page.

“On these social networks, you can easily find my birthdate, where I grew up, the names of all my friends, my job history, and everything I do on the weekends. This freaks everybody born before 1980 out.  But you’ve got to understand that I’m not that different from other 27 year olds.  And these are the types of members and employees our credit unions are having a lot of trouble reaching.  As an industry – like it or not – we’re boring and we seem to like it that way.  So how do we reach the most distracted, connected generation we’ve ever seen?”

—–Original Message—–
From: xxxxxxxxxxxxx
Sent: Monday, April 21, 2008 2:12 PM
To: Trey Reeme
Subject: Re: TCUL Gen Y presentation summary

That’s pretty good, Trey.   You got any news “bites” however. In other words, can you give me a strong quote or two something that doesn’t sounds so bland.  It would liven up my story a little though I don’t want to put words in your mouth exactly. .  A young guy like you ought to be able to give me something zippy to go with the photo.

You can do it tonight if you need more time.

—–Original Message—–
From: xxxxxxxxxxxxx
Sent: Monday, April 21, 2008 12:06:54 P.M. US Mountain Standard Time
To: Trey Reeme
Subject: Re: TCUL Gen Y presentation summary

Hi xxxx,

The four points I covered in the “Credit Union 2.0” panel discussion were:

1.  To enter social media at your credit union (blogs, podcasts, networks like Facebook/Twitter), the entire organization must be briefed on what it is and what to expect.
2.  Mobile banking is just around the corner in seeing widespread adoption.
3.  That said, branches aren’t dead – they just need intense customization, consistent branding, and attention to detail to avoid damaging relationships with younger members.
4.  Integration across channels (online, remote (ATMS, etc.), in-branch) is important for cross-channel shoppers like Gen Y.

I’ve attached two pics to choose from.

Let me know if you have any additional questions.

Thanks,
Trey