We look out our office window at an Austin Telco FCU branch housed in what was (I’m pretty sure) once a car wash.

What if they’d have kept the car wash and gave a free scrubbin’ to members?

If I’m a golf club member, I get green fees covered. A Costco member, gas discounts. An Admiral’s Club member, a lounge away from the madness. An HOA member, pool access.

Do we give our members meaningful perks — benefits beyond what they could get at BigA Bank down the street?

We should.

Otherwise, we make member = customer.

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