We look out our office window at an Austin Telco FCU branch housed in what was (I’m pretty sure) once a car wash.
What if they’d have kept the car wash and gave a free scrubbin’ to members?
If I’m a golf club member, I get green fees covered. A Costco member, gas discounts. An Admiral’s Club member, a lounge away from the madness. An HOA member, pool access.
Do we give our members meaningful perks — benefits beyond what they could get at BigA Bank down the street?
Otherwise, we make member = customer.