Tag: Jeffry Pilcher
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Marketing, schmarketing: I’m immune.
Today, Seth Godin called into question State Farm’s promotion of MLB’s Home Run Derby: Promotions work when they’re seen as generous or unique or tied into our needs and dreams. They also work as brand builders when they’re so ubiquitous we associate the brand with the event itself. But if I had written “Allstate” instead…
Trey Reeme 