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I swore I wouldn’t do it again.  Too many bloggers clamoring for his link love.  Too many times I’ve quoted him before.  (Not to mention that interview almost three years ago now on Open Source CU that BTW never got any friggin comments). But I can’t help it.  I have to — yet again — […]

Marketing, schmarketing: I’m immune.

Today, Seth Godin called into question State Farm’s promotion of MLB’s Home Run Derby: Promotions work when they’re seen as generous or unique or tied into our needs and dreams. They also work as brand builders when they’re so ubiquitous we associate the brand with the event itself. But if I had written “Allstate” instead […]