(Headline to be read in your best Joel McHale voice.)
Brad and his family searched for a new car last weekend.
Brad went to a car dealership in Humble, Texas and walked the lot with a salesperson.
Brad found a car he wanted to test drive.
Brad did some research on his BlackBerry during the test drive.
Brad decided not to buy the car.
Car salesperson to Brad as he was informed of Brad’s decision not to buy: “Thanks for wasting two hours of my time.”
If you’re in sales, a final walk-away “no” doesn’t mean a prospect won’t come back. Sometimes it pays to let them go.
I encountered a pushy salesperson last week from a company I had wanted to do business with – the timing just wasn’t right for us to buy. He wouldn’t take no for an answer, tried unsuccessfully to go over my head and ruined our relationship before we could build it.