Our first test

For those of us born in the eighties, fear like we’ve only read about in The Grapes of Wrath surrounds us. As once-proud corporations daily whimper either out of existence or into the custody of government, fear spreads. Jobs disappear and what we all hoped in September was a “market correction” proves not to be […]

Interviewed by currencytim; lots of road noise

Last month, my good friend Tim McAlpine flew down to Austin to take a roadtrip with me to surprise DeAndre with his new job, gear, and Prius.  En route to Waco, Tim flipped his recorder on… twice.  We thankfully got the second take. If you want to hear me say some pretty off-the-wall stuff including […]

Social Media Best Practice: Real world first

If you’re not first doing something compelling in the real world, don’t bother getting into social media. Why? Social media simply extends conversations that should be happening “off the grid.”  If nobody talks about you with their mouth, don’t expect Google to love you. Old-mentality marketers wanting to jump on the bandwagon focus too much on […]

Tales… from… Car… Shopping

(Headline to be read in your best Joel McHale voice.) Brad and his family searched for a new car last weekend. Brad went to a car dealership in Humble, Texas and walked the lot with a salesperson. Brad found a car he wanted to test drive. Brad did some research on his BlackBerry during the […]