Trey Reeme



Our first test

For those of us born in the eighties, fear like we’ve only read about in The Grapes of Wrath surrounds us.

As once-proud corporations daily whimper either out of existence or into the custody of government, fear spreads. Jobs disappear and what we all hoped in September was a “market correction” proves not to be just a market correction.

But this is old news.

For my generation, most life experiences have been set during a period of prosperity rivaled by few societies in history.

Survival in this economy is the first real test of my generation.

This test will change us and our children. We will become harder. Less demanding. More appreciative. Better savers. More patient. More benevolent.

Less spoiled.


Interviewed by currencytim; lots of road noise

Last month, my good friend Tim McAlpine flew down to Austin to take a roadtrip with me to surprise DeAndre with his new job, gear, and Prius.  En route to Waco, Tim flipped his recorder on… twice.  We thankfully got the second take.

If you want to hear me say some pretty off-the-wall stuff including yelling at a reckless driver at the Flying J truckstop, give this podcast a listen.

Social Media Best Practice: Real world first

If you’re not first doing something compelling in the real world, don’t bother getting into social media.

Why? Social media simply extends conversations that should be happening “off the grid.”  If nobody talks about you with their mouth, don’t expect Google to love you.

Old-mentality marketers wanting to jump on the bandwagon focus too much on the “media” and not enough on the “social.”

All credit unions should…

Change “Credit Union” to “Cooperative Bank.”

There, I said it.

Tales… from… Car… Shopping

(Headline to be read in your best Joel McHale voice.)

Brad and his family searched for a new car last weekend.

Brad went to a car dealership in Humble, Texas and walked the lot with a salesperson.

Brad found a car he wanted to test drive.

Brad did some research on his BlackBerry during the test drive.

Brad decided not to buy the car.

Car salesperson to Brad as he was informed of Brad’s decision not to buy: “Thanks for wasting two hours of my time.”

If you’re in sales, a final walk-away “no” doesn’t mean a prospect won’t come back.  Sometimes it pays to let them go.

I encountered a pushy salesperson last week from a company I had wanted to do business with – the timing just wasn’t right for us to buy. He wouldn’t take no for an answer, tried unsuccessfully to go over my head and ruined our relationship before we could build it.

Rant #2 for the day: Who’s Who in America’s CUs

I absolutely do not care who is in the Who’s Who in America’s CUs.

8,811 inductees, and I’ve actually seen trade press coverage on this? Come on.

Someone needs to say it, and I guess it’s going to be me. That is all.

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