Trey Reeme


Explaining Myself

Are you having fun?

Without fail, my CEO asks me each time I see him, “Are you having fun!?”

Today, our Microsoft Surface developer unit got installed.  We have crazy ideas and we have developers itching to turn those ideas into reality.

I’m having fun.


What Ike taught me about social media

I started our corporate blog shortly after arriving at TDECU but didn’t announce it internally or externally.  I’d make occasional posts but there was no traffic.

In fact, I didn’t care about generating traffic; I cared about content.  I felt that seeding the blog with compelling posts was a necessity before a huge launch.  And I was planning to coordinate the launch with the rollout of our new corporate website.

Then last week, that little blog went from less than ten visits the prior day to over 1,000 the next.

What happened?

It became useful.

It became our instantaneous communication line to our scattered communities.

Now, we have contributers posting across our organization – not being assigned to blog but asking for ways to contribute to the conversation.  

Also just in the last week we’ve been using other social media (namely YouTube) and both integrating it into the blog and the landing page of our corporate website.

What Ike taught me is that when you’re doing something special offline, there’s no faster or more effective way to get the word out online than through social media.  (Not that I didn’t know that already, but it was nice to be proven right.)

How much is too much?

Google Reader tells me that “from your 161 subscriptions, over the last 30 days you read 3,824 items.”  I won’t even estimate how many tweets I’ve read.

Time for some spring cleaning on my feeds and on Twitter.

And time to start using this blog as a personal creative outlet.  I’ve been talking too much business lately.  In the past month, I’ve made 42 posts across three different blogs.

Bracing for Ike

Although we’re a good 150 miles inland here in Austin, Ike is top of mind this morning – particularly because my employer is located in Brazoria County, Texas – where today voluntary and mandatory evac orders were issued. 

So I’ll be updating our corporate blog throughout Ike.  Fingers crossed that it somehow fizzles out in the Gulf.

Moving time again

Today’s my last day in our Lake Jackson office. We’ll have the eCommerce HQ in Austin and I’m going with it. Pretty awesome.

Austin is where we see Ava growing up. That’s the first time we’ve said that about anywhere we’ve lived. Since getting married, we’ve gone from Shreveport to Bossier City to Plano to Indy to Lake Jackson to Austin.

Six moves in six years; three in the past fourteen months.

Moving so often has allowed us to keep the clutter down. We keep the things we need – well for the most part, that is.

Changing topics, Twitter’s down again and I finally have something important to say. “Thank you, Rhapsody. Finally I can listen to Radiohead.”

Changing topics again, I’m in love with my new Flip Video and am sticking with Flickr for everything less than 1:30.

Two weeks a dad

Sunday’s my first Father’s Day – pretty cool.

Flickr has provided my social media fix, although I tweeted the birth.  And Ava’s on TotSpot.

Life’s hectic.  Moving to Austin on the 1st (still with the CU, but we’ll have our eCommerce hq there), and I’m fabsolutely thrilled.

My CUES eBook should come out in a couple of months.

Just wanted to give my two readers (hi mom and dad) a heads up.

The correction

From the reporter mentioned in my last post: “Egad, That was my error.  I apologize.  I was able to get the original.”

No worries to Ron for flaming me – I’m cool because of the friends who got my back.  You all rock.

Big news to come from me on the work front soon.  Ginormous initiative getting underway after months of planning.  I’ve also moved from Retail Delivery into our new eCommerce department, too – we will move to the front of the industry, no doubt.

And the baby should be here in about a month.

Misattributed feelings

I spoke at a presentation for the Texas Credit Union League last month.  CU Times contacted me to do a story on it.  That’s cool.

Um, until I read the story yesterday.

“Reeme, the former executive vice president of Trabian, a Plano, Tex., marketing agency, also suggested that those 60-plus-year-old directors looking at the industry’s future should seriously consider stepping down to make way for a generation more connected to new technology.”

No, I didn’t.

What follows is my exchange with the reporter.  Alls I can do now is tell the world what I really said.
—–Original Message—–
From: Trey Reeme
To: xxxxxxxxx
Sent: Thu, 8 May 2008 9:26 am
Subject: RE: TCUL Gen Y presentation summary

Thanks – let me know when you find that.  I wouldn’t have said it in the presentation even if I did feel that way (which I actually don’t); my entire board of directors was in attendance.

—–Original Message—–
From: xxxxxxxx
Sent: Thursday, May 08, 2008 11:24 AM
To: Trey Reeme
Subject: Re: TCUL Gen Y presentation summary

I have you saying that.  I’ll have to check my notes  but if it wrong, we’ ll do a correction.

—–Original Message—–
From: Trey Reeme
To: xxxxxxxxxx
Sent: Thu, 8 May 2008 9:17 am
Subject: RE: TCUL Gen Y presentation summary


Before goes to print (fingers crossed about this) would you mind clarifying that it was Kent Sugg and not me that suggested that “those 60-plus-year-old directors looking at the industry’s future should seriously consider stepping down to make way for a generation more connected to new technology.

It doesn’t reflect the content of my presentation or my feelings at all.

Thanks for your help on that.  The rest of the article was great – a very entertaining read!

Have a great day,

—–Original Message—–
From: Trey Reeme
Sent: Monday, April 21, 2008 2:18 PM
To: xxxxxxxxxxxx
Subject: RE: TCUL Gen Y presentation summary

Haha – sure – I kicked off my presentation showing the group my Facebook profile, my Myspace page, my Twitter page, and then my Flickr page.

“On these social networks, you can easily find my birthdate, where I grew up, the names of all my friends, my job history, and everything I do on the weekends. This freaks everybody born before 1980 out.  But you’ve got to understand that I’m not that different from other 27 year olds.  And these are the types of members and employees our credit unions are having a lot of trouble reaching.  As an industry – like it or not – we’re boring and we seem to like it that way.  So how do we reach the most distracted, connected generation we’ve ever seen?”

—–Original Message—–
From: xxxxxxxxxxxxx
Sent: Monday, April 21, 2008 2:12 PM
To: Trey Reeme
Subject: Re: TCUL Gen Y presentation summary

That’s pretty good, Trey.   You got any news “bites” however. In other words, can you give me a strong quote or two something that doesn’t sounds so bland.  It would liven up my story a little though I don’t want to put words in your mouth exactly. .  A young guy like you ought to be able to give me something zippy to go with the photo.

You can do it tonight if you need more time.

—–Original Message—–
From: xxxxxxxxxxxxx
Sent: Monday, April 21, 2008 12:06:54 P.M. US Mountain Standard Time
To: Trey Reeme
Subject: Re: TCUL Gen Y presentation summary

Hi xxxx,

The four points I covered in the “Credit Union 2.0” panel discussion were:

1.  To enter social media at your credit union (blogs, podcasts, networks like Facebook/Twitter), the entire organization must be briefed on what it is and what to expect.
2.  Mobile banking is just around the corner in seeing widespread adoption.
3.  That said, branches aren’t dead – they just need intense customization, consistent branding, and attention to detail to avoid damaging relationships with younger members.
4.  Integration across channels (online, remote (ATMS, etc.), in-branch) is important for cross-channel shoppers like Gen Y.

I’ve attached two pics to choose from.

Let me know if you have any additional questions.



When I picked up the game of golf as a teenager, I cheated. I’d move a ball out of a bad lie. I’d drop without a penalty after plunking one in the drink (losing a ball was penalty enough, right?). I’d call a gimme putt if it were within the length of a club.

After a golf course in college and spending enough time on the course, I stopped cheating at golf. It’s a game that deserves your manners.

In the NFL you never see an O-lineman approach an official and call holding on himself. In golf it’s different.

I’ve heard you can see into someone’s character on the course. I believe it.

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